Expert guides, strategies and insights to help service businesses grow faster with AI and proven marketing systems.
20 articles
Your competitors are booking leads from Google while you are still writing blog posts nobody reads. This pillar explains exactly how to build a service business SEO system that turns search into pipeline.
Read more →Most businesses have no idea whether AI mentions them or not. That's the gap this guide closes.
Read more →llms.txt won't rank your site. But it might be the smartest thirty-minute job you do this month.
Read more →Schema isn't a magic ranking switch. But it might be the quietest way to get cited by AI.
Read more →If AI can't understand who you are, it will summarise someone else instead.
Read more →ZipTie, Peec, Profound, Semrush, Keyword.com — five AI visibility tools reviewed honestly. What they cost, what they actually do, and whether your business needs one yet.
Read more →AI does not rank pages — it scores brands. These 19 trust signals determine whether AI recommends your business or your competitors. Based on research and real client results.
Read more →Search has shifted from rankings to AI-generated answers. Learn what GEO is, how it differs from SEO, and the practical steps to get your business cited by tools like ChatGPT and Google.
Read more →GEO, SEO, AEO — three acronyms, one important question. This guide explains exactly what each means and the order to implement them so you are not wasting time on the wrong thing.
Read more →Yes, you should buy it. But you should also know what you're signing up for — because Endless Customers is a remarkable book that covers, in one hardback, the ground a team of coaches usually covers with a business over 18 months. Here's my review as one of Marcus's certified coaches, with an honest view on who should read it, and who might want some help.
Read more →If your salespeople and your marketing team rarely speak, your business has a serious alignment problem. The fix is one of the most important ideas in the Endless Customers framework: creating what Marcus Sheridan calls a Revenue Team. Here is what that means, why it matters, and how to build one in your business.
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