About us
You're brilliant at your business.
Marketing is another matter.
Most business owners we meet are not struggling because they lack drive or intelligence. They are struggling because marketing is simply not their craft.
So they do what any sensible person does. They hire people to help.
Sometimes it works. More often, they end up burned.
A website that cost a fortune and brought nothing in. Ad spend that vanished without a trace. Agencies that promised the world and quietly underdelivered. Content that took weeks to produce and disappeared without a click.
If any of that sounds familiar, you are in good company.
Even the people in marketing get burned by marketing.
Nick Burrage founded Ambitions AI after spending years running a marketing agency. In that time, he made some of the same mistakes his clients had made.
He once hired a cold outreach service that did, technically, generate leads. One of those leads told him:
'Nick, I'm only responding because the person emailing me has been so persistent. I just wanted to make it stop.'
That was the moment he realised that a lot of what passes for marketing is not just ineffective. It is actively damaging to the businesses paying for it.
The book that changed everything.
On the advice of his business coach, Nick picked up a copy of They Ask You Answer by Marcus Sheridan. It is now in its third edition and sells more copies each year than the year before.
The reason is simple: it is built on principles, not tactics. And principles do not go out of fashion.
'Tactics are many, principles are few. Tactics often change; principles never do.'
Nick was so convinced he emailed Marcus Sheridan directly to ask if he needed coaches. He did. Nick joined Marcus's very first coaching training programme and has been a Certified Endless Customers™ Coach ever since.
A deliberately small, deliberately senior team.
Most agencies carry a lot of overhead. Rows of staff who need to be kept busy. That overhead drives a particular kind of behaviour: chasing any work available to fill the seats.
We work differently.
Every person in our core team is highly experienced and works independently. There are no layers between you and the people doing the work. When you get in touch, you speak to Nick or Liyana directly. No salesperson in between. No pressure. No pitch.
Just an honest conversation about whether we are a good fit for each other.
'Of the 70-plus websites we have built over the last decade, nearly all of those clients are still with us.'
The team
The people doing the work.
Nick Burrage
Founder & Certified Endless Customers™ Coach
25 years in marketing. A decade at the top of the UK advertising industry. Certified on the Endless Customers™ methodology since its very first training programme. Works directly with founder-led businesses across the UK and USA.
Read more about Nick →
Emanuel Burrage
Head of AI Systems
Nick's son. Shown the AI automation systems Nick was building in 2024 and running them better within ten days. Builds the systems that allow Ambitions AI to do things no traditional agency can.
Liyana van Wyk
Technical SEO & AEO Lead
15 years of experience. An extraordinary list of qualifications. Leads the technical SEO and AEO team alongside her husband Wes. Works with clients across the UK, USA, and beyond. Usually with the South African coast visible through the window behind her on Zoom.
Read more about Liyana →Ready when you are.
No pitch. No aggressive follow-up. Just a conversation.
Honestly, these calls are one of the best parts of the job. Every business is different. Every owner has a different story, different challenges, different patterns. I find it genuinely fascinating, and more often than not, I learn something too.
If your marketing has never quite delivered what was promised, or you simply want to think out loud with someone who has seen it all before, get in touch. I would love to hear about your business.
Nick Burrage
Founder, Ambitions AI