SEO & AEO
SEO and AEO That Actually Work. For the AI Age.
Old-school SEO was built for a different internet. Today, your buyers are half-human, half-AI. We make sure both can find you, trust you, and choose you.
The problem
A few things I hear when I meet service business owners.
We had an SEO agency for three years. I genuinely could not tell you what they did for the money.
Google sends us traffic, but none of them are the right people.
AI now answers the question before anyone even clicks. I have no idea how to get in front of that.
If any of those sound familiar, you are in the right place. Most businesses have been paying for some form of SEO for years without ever really understanding what was happening behind the curtain.
‘SEO without a content flow is a bucket with no tap. You are trying to fill something that never has anything going in.’
Here is the uncomfortable truth. SEO and AEO are not magic. They are detail work, done consistently, on top of content worth finding. If nobody has been paying attention to the detail, your rankings slowly crumble. And if nobody is producing fresh content, no amount of technical work will make the business grow.
So here is the question: is the detail work being done on your site, right now, every week?
The approach
The Work Is Technical. The Relationship Is Not.
I am Nick Burrage, and I do not write schema markup. That work is handled by a specialist team.
My job is different, and it is the bit most SEO agencies do badly or not at all.
I am the link between what the technical team is doing and what is actually happening in your business. When the data says a page is ranking brilliantly for a particular query, I am the one who asks you whether that query is bringing you the right people. When something in the technical plan would affect the content you are producing, I make the adjustment in both directions.
‘The technical people tell you which keyword to hit. They cannot tell you how to write the article so it resonates with both humans and AI. That is the link nobody else does.’
If you are already on our Endless Customers coaching programme, that link becomes seamless. If you are not, the link still matters.
That is the job.
Real work, real results
Here Is What This Work Unlocks.
We do not publish dramatic ranking screenshots. Most of our SEO and AEO wins involve real client data we have agreed to keep private. What we can share are the stories of what modern technical work actually looks like in practice.
290 → 1,200
Monthly traffic, year one
Katherine, UK. Premium curtains and blinds. Monthly organic traffic climbed from around 290 visits to over 1,200 in year one, alongside the Endless Customers content programme. Content plus SEO & AEO, working together, delivered something neither would have alone.
70%
Wrong-country traffic, eliminated
Roofing client, USA. On day one we discovered that seventy percent of the client's website traffic was coming from Singapore, China, and Pakistan. Not a single one of them a buyer. We cleaned it up first, then rebuilt the targeting toward real US buyers. Raw traffic went down. Real leads went up.
100%
Google Business Profiles cleaned up
Almost every new client arrives with a Google Business Profile that is incomplete, misaligned with their website, or missing the categories and attributes that actually drive local and local-AI discovery. Every single one gets properly rebuilt in the first month.
‘Seventy percent of their website traffic was coming from Singapore, China, and Pakistan. None of it was people who wanted a roof.’
→ The detail is where the difference is made.
The answer
What Modern SEO and AEO Actually Is. And Why It Changes Your Business.
Two terms, briefly, because they matter:
SEO (Search Engine Optimisation) makes sure search engines, Google, Bing, and the rest, can find your site, understand it, rank it, and send you the right kind of visitor.
AEO (Answer Engine Optimisation) makes sure your content is structured so search systems and AI tools can extract a direct answer and cite you as the source.
Together, they are the technical infrastructure that keeps you findable.
‘Most SEO agencies learn their trade at a certain time and get stuck in it. In April 2026 that is the single most expensive mistake you can make.’
The New Buyer Has Already Left Google. Their AI Is Doing the Looking.
Picture your buyer six months from now. They say to their AI: ‘I need my garden taken care of. I have a budget of X a month. Go and find me two or three good gardening services and book them in to visit me. I will pick the winner.’
The AI goes off and does the work. It reads your reviews. It checks whether you work in their area. It pulls from your website, your Google Business Profile, your third-party mentions, your schema, your content. Then it hands its human a shortlist.
Your future buyer may never visit your website. But the AI that gets them to you absolutely will.
What Does That Mean for You? You Wake Up Booked.
This is the power of doing the work properly, especially when combined with AI booking automations on your site. Monday morning looks different:
- You open your diary and it is already full for the week
- Your sales team are rushed off their feet trying to get to all the new bookings
- You find yourself running low on stock. Or booking an extra holiday. Or hiring the pair of hands you have been putting off
- You stop paying for Google Ads, because you no longer need them
This is not marketing fluff. It is the direction the market is moving in, faster than most business owners realise. The businesses being cited by AI in 2026 are the ones doing this work now.
Bonus: Your Google Ads Will Suddenly Cost Less.
Here is one we find almost every time we audit a new site.
If you are running Google Ads and they feel painfully expensive, I can almost guarantee your basic SEO has been abandoned or was never done properly in the first place. Google quietly charges you up to four times as much as your better-optimised competitors. It is a silent punishment. They do not tell you about it. They just take the money.
Getting your SEO and AEO right makes every ad you run cheaper and more effective. For most clients it is the quickest measurable win we deliver.
What you are actually buying
This Is Not How SEO Usually Feels.
Traditional SEO agencies disappear to do their work, send you a monthly report full of numbers, and invoice you. You never really know what they did. They never really tell you.
We do the opposite. Every engagement with us is a genuine working partnership. You see the work. You learn what is happening and why. You feed back. You contribute. The pace is weekly, not quarterly. The relationship is shared, not delivered.
Clients tell us, constantly, that this is unlike any SEO agency they have ever worked with. Here is what it actually looks like.
Month one
- Full technical audit: crawl, index, Core Web Vitals, schema, broken redirects, site speed, mobile readiness
- Content audit: which pages rank, which do not, which are bringing wrong traffic, which have genuine potential
- Competitor analysis: what are they ranking for, where are the gaps, where are they weak
- Google Business Profile review and rebuild (expect this one every time)
- Initial AI visibility check: are you being cited by ChatGPT, Perplexity, Google AI Overviews? For which queries? What shape is the traffic?
Ongoing monthly work
- Technical fixes and optimisations as they surface
- Schema markup and structured data deployment
- Location page optimisation if you serve multiple geographies
- Content optimisation support: we do not write your content, but we make sure every piece published is structured to rank, be cited, and be extracted as an answer
- AI visibility tracking: monitoring which prompts cite you, and which cite competitors
- Honest monthly reporting: not vanity metrics. What actually changed, what it means, and what is next
What we do not do
- Link-building schemes. Toxic for your domain, expensive for you, and ignored by modern search engines
- Keyword stuffing. Does not work, has not worked for a decade, and actively damages readability and trust
- Generic monthly reports. Out of date before you read them. You get real reporting in real conversations
- Shady PBN (private blog network) work. Our ethics code rules this out entirely. Your reputation is not worth it
→ If that sounds unusually clear, it is because this industry has been deliberately unclear for too long.
One honest note
One Thing Before You Commit.
SEO and AEO make your content findable. They do not create it.
If nothing is being published on your site, technical work alone will stall. The two go hand in hand. Most of our SEO and AEO clients are also on our Endless Customers coaching programme, where we teach your team to produce content that actually works. Together, the two services unlock things neither could alone.
If you want both, we are glad to help.
How it works
Three Steps. From Invisible to Fully Booked.
01
Press Start Now.
A free, honest conversation. No pitch. We look at where your site is now and whether SEO and AEO is the right move for you right now.
02
We Audit and Plan.
A deep-dive audit of your site, your competitors, and your AI visibility. We build your plan. You see it, you approve it, we start the work.
03
The Right Buyers Start Finding You. Your Diary Fills Up.
Over the following months, your ideal buyers start finding you through Google, through AI, and through channels you have never paid attention to. Leads compound. Google Ads costs drop. Your sales team is busier than they expected. The business grows without needing to pay for every click.
Pricing
What SEO and AEO Costs.
Our rate
£120 / $150
per hour
Minimum
10 hours
per month
Typical engagement
£2,000 / $2,500
per month
That is the floor below which meaningful work cannot be done, and we will not pretend otherwise. Most clients invest at the typical level to get genuine, compounding progress. Less and the work stretches too thin. More and we go deeper, move faster.
What drives it up or down
- Site size and complexity. A fifty-page site with clean structure takes less attention than a five-hundred-page site with ten years of accumulated crud
- Competitive intensity. A legal firm in London competes against a thousand other legal firms in London. A specialist manufacturer in Devon competes against five. That changes the work we do
- Speed of results wanted. If you need to move fast, we do more hours per month and push harder. If you are patient, we can run a steadier, lower-intensity programme
- Bundle discounts. 10% off when you combine any two services. 20% off when you combine three or more. Full breakdown on the pricing page
Ready to Find Out What Is Actually Happening on Your Site?
A free 30-minute call with me. No pitch. No pressure. You will walk away clearer about the state of your SEO and AEO, whatever you decide next.
TL;DR
Five services. One goal: grow your business.
Each service works on its own. But when they work together, something remarkable happens. Full details on our pricing page.
Proof
Do not just take our word for it.
Trusted by service businesses across the UK & USA
Free briefing
AI is choosing who gets recommended. Make sure it's you.
- How AI decides whether your business is safe enough to recommend
- Why most businesses are invisible to AI, and what they're missing
- Why transparent pricing is now the number one trust signal for AI
Common questions
Questions we hear a lot.
Do I need SEO and AEO if I already have content coaching with you?
Yes, and most of our content coaching clients do both. Content coaching teaches your team to produce the work. SEO and AEO make sure the work is found, cited, and ranked properly.
Do I need a new website first?
Maybe, maybe not. The first thing we do is audit your existing site. If it is in reasonable shape, we work with what you have. If there are structural issues blocking everything else, we will tell you honestly and discuss whether a rebuild makes sense.
How long until I see results?
Typically the commercial impact shows up between months three and five. Some of the work we do in month one, like Google Business Profile rebuilds, technical unblocking, and wrong-country traffic cleanup, shows visible change within weeks. We will always be clear about what to expect and when.
What about link-building?
We do not do link-building schemes. Ever. They damage your domain, waste your money, and modern search engines see straight through them. Quality backlinks come from being genuinely worth linking to, and that is a content problem.
Do you guarantee rankings?
No. In an age of AI, ranking guarantees are meaningless anyway, and anyone who does guarantee them is either lying or out of date. What we guarantee is that the right work gets done, honestly, by people who know what they are doing, every single week.
What if I need to stop?
No contracts, no minimum terms beyond the month. You can stop whenever you want. If we are not earning it every month, we do not deserve to keep it.
How much does it cost?
£120 / $150 per hour, minimum 10 hours per month, typical engagement around £2,000 / $2,500 per month. Bundle discounts available.
Any other questions? The best thing to do is have a conversation. It costs nothing and commits you to nothing.
Every month without proper SEO and AEO is a month of buyers finding someone else.
From Invisible to Fully Booked.
A free, honest conversation. No pitch, no pressure. Just a clear view of where your SEO and AEO stand today, and what a full diary could look like three to five months from now.
If we are not the right fit, I will always point you towards someone who is.