Author
Liyana van Wyk
Technical SEO & AEO Lead, Ambitions AI
15 years in digital marketing. An extraordinary list of qualifications. The technical backbone of everything we do on search.
If you have ever been on a Zoom call with Liyana, you will know two things immediately. First, there is almost always a smile on her face. Second, there is usually a glimpse of the South African coast through the window behind her, which, wherever you are in the world, is either delightful or deeply unfair depending on your mood.
Liyana leads the technical SEO and AEO team at Ambitions AI. She has been working in digital marketing for over 15 years, and in that time she has built a level of technical knowledge that is, frankly, rare. She does not just understand the theory. She goes away and studies it, tests it, and comes back with answers. Her certification list alone is longer than most people's CVs.
She works with clients across the UK, the USA, and beyond. At Ambitions AI, Liyana works alongside her husband Wes, and together they lead a wider team of technical specialists covering SEO, AEO, and everything in between. They are the backbone of what we do on the technical side of the business, and clients feel the difference immediately.
When she is not deep in a Search Console audit or mapping out an AEO strategy, she is at home in South Africa keeping up with three teenagers who have a habit of disappearing out of the back door and heading straight for the sea. We understand completely.
Qualifications
- Google Ads Certified (Search, Display, Video, Shopping, Apps, Measurement)
- Google Analytics 4 (GA4) Certified
- HubSpot Certified: Digital Marketing, Content Marketing, Social Media, Email Marketing, Growth-Driven Design
- Meta Business Platform: Ads, Commerce Management, Business Marketing Strategy
- Advanced Diploma in Psychology (Distinction)
- Diploma in Cognitive Behavioural Therapy (Distinction)
- 15+ years in SEO, AEO, GEO and paid search strategy
Articles by Liyana
10 June 2026
Lead Generation SEO Metrics: What to Track to Turn Rankings Into Revenue
Rankings are a vanity metric. Revenue is the only KPI that pays the bills. The four metrics that matter and the simple tracking system that turns SEO into a measurable growth channel.
Read more →3 June 2026
Internal Linking for Service Businesses: The Simple SEO Structure That Drives Rankings
Most service businesses do not have an SEO problem. They have a structure problem. Here's the simple linking system that turns your site into a lead-generating machine.
Read more →27 May 2026
Case Study SEO: How to Turn Client Results Into Rankings and Leads
Your case studies are the most underused SEO asset on your website. Here's how to structure them so they rank, build trust instantly and shorten the sales cycle.
Read more →20 May 2026
High-Intent Keywords for Service Businesses: How to Find the Ones That Actually Generate Leads
Volume keywords get you visitors. Intent keywords get you clients. How to identify and use the keywords that actually book meetings for service businesses.
Read more →13 May 2026
Service Page SEO: The Exact Layout That Ranks and Converts
Your blog will never make up for a service page that does not convert. Here's the exact layout that ranks for high-intent keywords and turns visitors into qualified leads.
Read more →6 May 2026
Local SEO vs Organic SEO: What Service Businesses Should Prioritise First
Most service businesses pick the wrong one first, and then wonder why their phone is not ringing. Here's the order to build local and organic SEO that turns search into a steady flow of enquiries.
Read more →30 April 2026
Service Business SEO: The Complete Lead Generation System for Consistent Clients
Your competitors are booking leads from Google while you are still writing blog posts nobody reads. This pillar explains exactly how to build a service business SEO system that turns search into pipeline.
Read more →23 April 2026
GEO Analytics: How to Track AI Citations, Mentions, and Prompt Visibility
Most businesses have no idea whether AI mentions them or not. That's the gap this guide closes.
Read more →16 April 2026
llms.txt for GEO: What It Is, Why It Matters, and a Copy-Paste Example
llms.txt won't rank your site. But it might be the smartest thirty-minute job you do this month.
Read more →9 April 2026
Schema for GEO: Structured Data That Helps AI Understand and Cite Your Brand
Schema isn't a magic ranking switch. But it might be the quietest way to get cited by AI.
Read more →2 April 2026
Entity SEO for GEO: Build Topical Authority AI Engines Can Understand
If AI can't understand who you are, it will summarise someone else instead.
Read more →26 March 2026