Author
Nick Burrage
Founder & Certified Endless Customers™ Coach
25 years in marketing. A decade at the top of the UK advertising industry. Founder of Ambitions AI and one of only 37 Certified Endless Customers™ Coaches worldwide.
From Coca-Cola to Saatchi's
Nick was born in the USA, grew up in the UK, and studied economics at the University of Sussex. His first job was selling Coca-Cola door to door. Not an obvious route into advertising. But it turned out to be a perfect one.
He spent the next 15 years at the heart of the UK advertising industry, including several years at Saatchi & Saatchi creating campaigns for Toyota, Sky TV, Carlsberg and Nestlé. His final corporate role was on Ford's global brand team, split between London and Detroit.
Building Something of His Own
In 2016, Nick bought a small design agency and set about doing what he had wanted to do for years: bring the rigour and power of big-agency thinking to smaller businesses.
His father was an academic at the London School of Economics. His mother was a ceramic artist. Nick has always lived where those two worlds meet, where creativity and commerce collide. That is exactly where Ambitions AI operates today.
The Book That Changed Everything
The real turning point came in 2021, when his coach handed him a copy of They Ask You Answer by Marcus Sheridan. It solved a problem Nick had been wrestling with for years: why creating content felt like such a grind, and why so little of it actually worked.
On something of a whim, he emailed Marcus directly. Marcus had just decided that businesses needed help implementing the framework. Nick joined his very first coaching training programme and has been a Certified Endless Customers™ Coach ever since.
Outside of Work
Nick is based in Exeter, Devon, having swapped 40 years of London for somewhere with a beach in one direction and a national park in the other. He has three children: one in the business, one studying art in London, and one about to head off to university.
He is a competitive CrossFit athlete who competes across the UK, a lifelong motocross fan (he used to race; now he watches from a safer distance), and a proud greyhound owner who is always happy to stop and talk dogs.
Articles by Nick
10 April 2026
19 Trust Signals That Determine Whether AI Recommends Your Business. Or Your Competitors.
AI does not rank pages — it scores brands. These 19 trust signals determine whether AI recommends your business or your competitors. Based on research and real client results.
Read more →6 May 2025
Endless Customers by Marcus Sheridan: A Certified Coach's Review
Yes, you should buy it. But you should also know what you're signing up for — because Endless Customers is a remarkable book that covers, in one hardback, the ground a team of coaches usually covers with a business over 18 months. Here's my review as one of Marcus's certified coaches, with an honest view on who should read it, and who might want some help.
Read more →1 March 2024
What Is a Revenue Team and Why Your Business Will Struggle Without One
If your salespeople and your marketing team rarely speak, your business has a serious alignment problem. The fix is one of the most important ideas in the Endless Customers framework: creating what Marcus Sheridan calls a Revenue Team. Here is what that means, why it matters, and how to build one in your business.
Read more →1 January 2024
Are You a Bad Fit for Ambitions AI?
Most agencies will take your money whether or not they can actually help you. We don't. This article exists so you can work out, before we ever speak, whether we're the right fit for your business. A hard 'no' is as welcome as an enthusiastic 'yes'.
Read more →19 December 2023
Is a They Ask You Answer Workshop (Now Called Alignment Day) Worth It?
Yes — if three conditions are true for you. The right Alignment Day is the single best way to launch the programme that used to be called They Ask You Answer, now known as Endless Customers. Here's what it is, what it costs (from £4,000 to $30,000+), and what it actually achieves.
Read more →8 December 2023
ChatGPT vs Google: They're Becoming the Same Thing. Here's What Actually Matters.
Two and a half years of panic about AI search has settled one question: the old rules still win.
Read more →28 November 2023
Is 'They Ask You Answer' Coaching Worth It? (And Why It's Now Called Endless Customers)
Yes — if three things are true for you. In this article I'll tell you what they are, what coaching actually delivers, share a client whose first piece of comparison content produced a $45,000 sale, and publish exactly what we charge.
Read more →6 June 2023
SEO Cost UK: The Honest 2026 Guide to What You Should Actually Pay
Most "how much does SEO cost" articles duck the real question. This one doesn't, and at the end I'll tell you exactly what we charge.
Read more →27 March 2023
8 Reasons Your Website Isn't Ranking in Google or AI (And What to Do About Each)
Your website isn't ranking? You're not alone, and it's rarely one single problem. After fifteen years of auditing sites that aren't delivering, I see the same 8 reasons over and over. Here they are, in the order they usually need fixing.
Read more →8 August 2022
Exactly What To Say by Phil M Jones: Book Review and Practical Cheat Sheet
Sometimes you read a book and you absolutely need to share it. Exactly What To Say: The Magic Words for Influence and Impact by Phil M Jones is one of those. A short, practical book that genuinely changed how I handle tricky business conversations.
Read more →30 November 2021
How Much Does a Great Website Cost in the UK? A Proper 2026 Breakdown
We've built over 70 websites in the past six years. In this article I'll tell you what a good one actually costs, the four mistakes I see businesses make most often, and exactly what we charge at Ambitions AI.
Read more →