SEO & AEO

How Long Does SEO Take to Work? We Tracked Every Month. Here Are the Results.

A dormant luxury bed website. No content. No organic traffic. Five months later, a Google executive walked in and bought a £35,000 bed because of one article.

The Top Five AI Visibility Tracking Tools in 2026 — What They Do, What They Cost, and Whether You Actually Need One

ZipTie, Peec, Profound, Semrush, Keyword.com — five AI visibility tools reviewed honestly. What they cost, what they actually do, and whether your business needs one yet.

GEO Analytics: How to Track AI Citations, Mentions, and Prompt Visibility

Most businesses have no idea whether AI mentions them or not. That's the gap this guide closes.

19 Trust Signals That Determine Whether AI Recommends Your Business. Or Your Competitors.

AI does not rank pages — it scores brands. These 19 trust signals determine whether AI recommends your business or your competitors. Based on research and real client results.

llms.txt for GEO: What It Is, Why It Matters, and a Copy-Paste Example

llms.txt won't rank your site. But it might be the smartest thirty-minute job you do this month.

Schema for GEO: Structured Data That Helps AI Understand and Cite Your Brand

Schema isn't a magic ranking switch. But it might be the quietest way to get cited by AI.

Entity SEO for GEO: Build Topical Authority AI Engines Can Understand

If AI can't understand who you are, it will summarise someone else instead.

Google AI Overviews Optimization: How to Earn Citations and Still Get the Click

Generative Engine Optimisation (GEO) and the Search Shift: How to Get Cited by AI and Still Rank on Google

Search has shifted from rankings to AI-generated answers. Learn what GEO is, how it differs from SEO, and the practical steps to get your business cited by tools like ChatGPT and Google.

ChatGPT vs Google: They're Becoming the Same Thing. Here's What Actually Matters.

Two and a half years of panic about AI search has settled one question: the old rules still win.

GEO vs SEO vs AEO: What They Actually Mean and Which One to Tackle First

GEO, SEO, AEO — three acronyms, one important question. This guide explains exactly what each means and the order to implement them so you are not wasting time on the wrong thing.

SEO Cost UK: The Honest 2026 Guide to What You Should Actually Pay

Most "how much does SEO cost" articles duck the real question. This one doesn't, and at the end I'll tell you exactly what we charge.

8 Reasons Your Website Isn't Ranking in Google or AI (And What to Do About Each)

Your website isn't ranking? You're not alone, and it's rarely one single problem. After fifteen years of auditing sites that aren't delivering, I see the same 8 reasons over and over. Here they are, in the order they usually need fixing.