Guides to Marcus Sheridan's Endless Customers framework (formerly They Ask You Answer) and the content strategy that drives real business growth.
6 articles
Yes, you should buy it. But you should also know what you're signing up for — because Endless Customers is a remarkable book that covers, in one hardback, the ground a team of coaches usually covers with a business over 18 months. Here's my review as one of Marcus's certified coaches, with an honest view on who should read it, and who might want some help.
Read more →If your salespeople and your marketing team rarely speak, your business has a serious alignment problem. The fix is one of the most important ideas in the Endless Customers framework: creating what Marcus Sheridan calls a Revenue Team. Here is what that means, why it matters, and how to build one in your business.
Read more →Most agencies will take your money whether or not they can actually help you. We don't. This article exists so you can work out, before we ever speak, whether we're the right fit for your business. A hard 'no' is as welcome as an enthusiastic 'yes'.
Read more →Yes — if three conditions are true for you. The right Alignment Day is the single best way to launch the programme that used to be called They Ask You Answer, now known as Endless Customers. Here's what it is, what it costs (from £4,000 to $30,000+), and what it actually achieves.
Read more →Yes — if three things are true for you. In this article I'll tell you what they are, what coaching actually delivers, share a client whose first piece of comparison content produced a $45,000 sale, and publish exactly what we charge.
Read more →Sometimes you read a book and you absolutely need to share it. Exactly What To Say: The Magic Words for Influence and Impact by Phil M Jones is one of those. A short, practical book that genuinely changed how I handle tricky business conversations.
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