llms.txt for GEO: What It Is, Why It Matters, and a Copy-Paste Example
llms.txt won't rank your site. But it might be the smartest thirty-minute job you do this month.
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Expert guides, strategies and insights to help service businesses grow faster with AI and proven marketing systems.
28 articles
Endless Customers by Marcus Sheridan: A Certified Coach's Review
Yes, you should buy it. But you should also know what you're signing up for — because Endless Customers is a remarkable book that covers, in one hardback, the ground a team of coaches usually covers with a business over 18 months. Here's my review as one of Marcus's certified coaches, with an honest view on who should read it, and who might want some help.
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Schema for GEO: Structured Data That Helps AI Understand and Cite Your Brand
Schema isn't a magic ranking switch. But it might be the quietest way to get cited by AI.
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What Is a Revenue Team and Why Your Business Will Struggle Without One
If your salespeople and your marketing team rarely speak, your business has a serious alignment problem. The fix is one of the most important ideas in the Endless Customers framework: creating what Marcus Sheridan calls a Revenue Team. Here is what that means, why it matters, and how to build one in your business.
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Entity SEO for GEO: Build Topical Authority AI Engines Can Understand
If AI can't understand who you are, it will summarise someone else instead.
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Are You a Bad Fit for Ambitions AI?
Most agencies will take your money whether or not they can actually help you. We don't. This article exists so you can work out, before we ever speak, whether we're the right fit for your business. A hard 'no' is as welcome as an enthusiastic 'yes'.
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Is a They Ask You Answer Workshop (Now Called Alignment Day) Worth It?
Yes — if three conditions are true for you. The right Alignment Day is the single best way to launch the programme that used to be called They Ask You Answer, now known as Endless Customers. Here's what it is, what it costs (from £4,000 to $30,000+), and what it actually achieves.
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Generative Engine Optimisation (GEO) and the Search Shift: How to Get Cited by AI and Still Rank on Google
Search has shifted from rankings to AI-generated answers. Learn what GEO is, how it differs from SEO, and the practical steps to get your business cited by tools like ChatGPT and Google.
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ChatGPT vs Google: They're Becoming the Same Thing. Here's What Actually Matters.
Two and a half years of panic about AI search has settled one question: the old rules still win.
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GEO vs SEO vs AEO: What They Actually Mean and Which One to Tackle First
GEO, SEO, AEO — three acronyms, one important question. This guide explains exactly what each means and the order to implement them so you are not wasting time on the wrong thing.
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Is 'They Ask You Answer' Coaching Worth It? (And Why It's Now Called Endless Customers)
Yes — if three things are true for you. In this article I'll tell you what they are, what coaching actually delivers, share a client whose first piece of comparison content produced a $45,000 sale, and publish exactly what we charge.
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